How to create event on EventBridge

How to create event and start selling on EventBridge

Written By Lethabo Mohaladi

Last updated 27 days ago

EventBridge offers one of the most advanced identity vetting systems in the world, backed directly by the Department of Home Affairs. Our onboarding process is engineered for speed and security, with the fastest recorded sign-up and verification taking just 3 minutes.

We have designed the event creation process to be seamless, intuitive, and powerful. Follow this guide to get your event live and selling tickets in minutes.

1. Authentication & Onboarding

To begin, sign in or sign up on the Organiser Portal using your Email & Password or Google Authentication.

• Verification: Upon your first login, you will be redirected to the onboarding page. Here, you must verify your identity.

• Company Registration: If you are not a sole proprietor, you will need to provide company registration details.

• Speed: Thanks to our integration with the Department of Home Affairs, this verification process typically takes less than 3 minutes.

2. Understanding the Dashboard

Once your profile is verified, access the My Events tab to launch the Event Management Dashboard. This is your command center where you can create, analyze, track, and manage all your events in real-time.

3. Initiating Event Creation

In the dashboard, you will see your current active events. Click the Create Event button. A pop-up modal will appear containing all the tools needed to build your event. We have streamlined this interface so you can move from "Draft" to "Live" without feeling overwhelmed.

4. Configuring Your Event

The event creation modal is divided into specific sections. Fill these out as follows:

A. Basic Details

Set the foundation of your event identity.

• Event Name: Enter the official title of your event.

• Event Link (Slug): Customize your URL (e.g., eventbridgeapp.co.za/e/your-event-name).

• Category: Select the most relevant category (Music, Business, Social, Workshop, Arts, or Sports) to help users find you.

• Visibility:

• Public Event: Visible to everyone on the marketplace.

• Private: Accessible only via a direct link (Hidden/Curated).

• On-Site Support: Toggle EventBridge On-Site Team if you require our staff and scanners to manage your entrance.

B. Event Media & Branding

Make your event visually appealing. Ensure your assets meet the requirements:

• Square Logo: Required (1:1 Ratio).

• Motion/GIF: Upload a vertical teaser video (Max 5MB).

• Desktop/Landscape Banner: Required (16:9 Ratio recommended).

• Accent Color: Choose a hex code to brand your page. Note: Light colors (White/Cream) are disabled to ensure text visibility.

C. Lineup & Socials

• Lineup: Click Add Manually to list performers, speakers, or artists.

• Social Media: Connect your digital footprint. Add links for your Website, Instagram, Facebook, and Twitter/X.

• Tags: Add comma-separated tags to improve searchability within the platform.

D. Schedule

Define when your event happens.

• Primary Date & Time: Select the Start and End dates.

• Timezone: Defaults to Africa/Johannesburg.

• Multi-Day Events: Use the Add Another Day feature for festivals or workshops spanning multiple sessions.

E. Location & Streaming

Choose your event format: Physical, Online, or Hybrid.

• Physical Location: Enter the Venue Name and Address (integrated with Google Maps).

• Streaming Config (for Online/Hybrid):

• Platform: Choose from Zoom (Meeting/Webinar), YouTube Live, Twitch, or a Custom RTMP Link.

• Auto-Create Zoom: Automatically generate a link if you don't have one.

• Access: Input the Join URL, Meeting ID, and Passcode/Key for attendees.

F. Policies & Restrictions

Set the rules for your attendees.

• Minimum Age: Enforce age restrictions if necessary.

• Refunds: Toggle Allow customer refunds based on your policy.

• Featured Event: Select Highlight on homepage for extra visibility (subject to approval).

• Ticket Terms: Edit the default terms and conditions if your event requires specific legal disclaimers.

G. Tickets & Seating

• Fees: Decide who covers the transaction fees (Customer or Organiser).

• Ticket Types: Click Add Type to create different tiers (e.g., General Access, VIP).

• Seating Configuration:

• Toggle Enable reserved seating for seated venues.

• Seating DSL: Input your venue layout using the format: level X | block Y | row Z | seat A-B.

H. Complimentary Tickets

Issue tickets to non-paying guests.

• Select Recipient Role: Choose who the ticket is for (Staff, Promoter, Artist, VIP, Media, or Guest).

• Distribution: Enter their email to send the ticket directly.

  1. Final Review & Publish
    Once all sections are completed, review your information in the Preview pane. When you are satisfied, click Save Changes and publish your event to take it from DRAFT to LIVE.